Music, and more generally musicians, at this present time fail to inspire me for reasons such as the artists themselves lack sincerity or the music is just plain garbage. So, when an artist comes along that engages me and makes me want to take note of what they are doing (something that is pretty rare these days) I see it as my duty to let you the people know who they are and what exactly they are doing.
Enter Abiade a rapper/producer from South East London. He is a young man with a lot to say and he is definitely going about it the right way. His debut album “The Industry & Me” boasts 18 tracks of Hip Hop/ Grimey bangers and is a thoroughly good effort.
Many of the tracks on the album are “head nodders” and are definitely meant to be played loud to fully appreciate them. Stand out tracks for me are ‘TIAM and Summer In the Hood’. Abiade is an honest rapper, with a tight flow, great sense of humor and a very distinctive voice. His content is vast, but there is a common theme of how the music industry frustrates him and how a lot of “bullsh*t” seems to be filtering through. A sentiment I am very sure he does not stand alone on. He also indicates that there does not seem to be a lot of support for artists like him. However, I cannot help but think that after a debut effort like this, it is all about to change. Well for him anyway.
I could sit here whilst writing this and compare Abiade to other rappers out there, but that would too easy and unfair. Just know Abiade can hold his own amongst the best. The future is certainly bright for Abiade and I fully expect to be seeing a lot more from him in 2012. I just hope that if a major label were to come knocking that he doesn’t conform. That is not me questioning his integrity though, because that would be his decision, between the industry and him.
The Industry & Me is out now - buy it here.